Start with customer experience to change the car and manufacturing

Apple is well known to start with customer experience. What might be the starting point if Apple will bring mobility to the market?
Think about:

  • Is buying a car a good customer experience today?
  • Is car insurance a good customer experience today?
  • Is car maintenance a good customer experience today?
  • Is parking a good customer experience today?
  • Is car trading a good customer experience today?

Now going further back the value chain. Industrie 4.0 is a hot topic. Today, even the “4th revolution” is manufacturing oriented. Why not starting with enterprise experience? That is something for the IBM-Apple Partnership to make business-to-business-to-consumer a better experience. For example, manufacturing of the powertrain is before selling, printing the interior like a personalized seat is part of selling, and configuring entertainment is after selling. Three different manufacturing processes: first build-to-stock for the moving capsule, second build-to-order for plug-and-play parts, and finally a digital copy for infotainment.

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