Let’s look backwards on technologies. Then telematics is going back to the time where truck drivers uses very popular Citizens Band radio (CB). Both technologies were needed. On the one hand, telematics with the focus on the AUTOmobile and transportation driven by engineering. On the other hand, CB channels shared by many truck drivers for lifestyle and socializing. Certainly, CB has lost much of its original appeal due to development of mobile phones or the Internet. But CB is still used by truck drivers for dynamically linking ad-hoc business or personal communications even this low-tech product has many limitations today. Combining these two thinking and todays technologies bring drive and life closer together. A driver-centric journey map is an approach to illustrate the ‘Life Through the Road Ahead’ from a user experience perspective aligning business and personal interests during a day now and in the future. It smoothly links the personal life of the driver before, during and after driving a commercial vehicle. It summarizes how to engage drivers, enhance their driving experience, and allowing them to share information, interests, and report updates to their fleet manager with one simple interface like a CB radio. Interfaces in today head-units are not simple. As a benchmark simple interfaces are well established in video games. Compared to the time of CB radio many keys have to be used in combination to play a game on a computer. Nowadays the games are much more complicated as a decade ago but the user interfaces are concentrating on simple intuitive handling with rich functions behind. Like the voice of a driver which is a focused channel enabling rich functions in a context of a vehicle.
But why should we bring the AUTOmobile and the driver closer together such that the driver has a great day ahead?
In the market we can already recognize that transportation and logistic services are changing. But the disruptive changes to new mobility services are not coming from centrally well-optimized fleet logistics processes. Disruptive business solutions are shaped by drivers who are closely connected to sharing vehicles creating new kinds of transportation services. For example, a small Internet of Things device like a dongle that attaches to a vehicle (via OBD-II, LTE or Bluetooth) in order to enable additional functions and configurations for varied business models and service providers. Then business models leveraging any kind of vehicle, could only be available when the dongle is attached. In that case the dongle would bring the vehicle and the driver closer together like the smartphone brings the consumer closer to the Internet. Automotive OEMs would certify dongles for their manufactured vehicles and mobility service providers would certify dongles for their offered business models. A solution ‘autoMOBILE – Moving Through Life’ results which enable older or low-tech AUTOmobiles to gain most of the mobility features of newer models.